Selected work

Case studies

A closer look at how I combine creative strategy with measurable results, across SEO, reporting, brand strategy, and social media.

SEO · Healthcare

Page 3 to page 1 for a healthcare practice

Moved a multi-location pain management practice from an average Google ranking of 21 to 6, tripling organic clicks year over year.

+217%Clicks
21 → 6Avg ranking
28 → 33Authority score

Read case study →

Brand strategy · Fine art

Gallery-formal to personal: rebranding Lusky

Shifted a fine artist's Instagram from gallery-formal to personal, building his brand around his story and personality.

$46KSales
4Pieces sold
3Gallery invites

Read case study →

Website security

Spotting a Japanese spam hack across 5 client sites

Irregular traffic in GA4 led me to a Japanese keyword hack caused by a vulnerable plugin. I coordinated the cleanup across 5 client sites.

3,400Spam links flagged
8Accounts audited
5Sites cleaned

Read case study →

Social media · Events

Building hype for a resort-style music festival

Contract social media manager building hype and driving ticket and hotel sales for a resort-style festival.

800K+Views across all reels
2,409Followers in 1 month
2Accounts

Read case study →

Performance reporting

Rethinking client reporting

Turned text-heavy client reports into visual, insight-driven decks that clients could understand at a glance, and added AI visibility as a new metric.

8Client accounts
4Industries
1New quarterly template

Read case study →