Selected work
Content creation, strategy, and reporting I've done for brands across healthcare, events, fine art, and more.
Social content
357K views
22.5K views · 4.1% engagement
Branded graphics
Campaign concept
A co-marketing carousel designed to drive foot traffic to Shortwave Coffee by tapping into aquarium visitors right next door.
Performance reporting
Pages from the quarterly reports I build for 8 agency clients, connecting marketing performance to the results that matter: new leads, booked appointments, and growth.
671 new leads in Q3, up 99.1% from Q3 2025, broken out by service line and by source.
First-time scheduled and completed appointments by month, with no-show rates by quarter.
Clicks, impressions, and top search queries, with year-over-year and quarter-over-quarter change.
Which patient prompts cite the client, and how visibility splits across AI Overviews, AI Mode, Gemini, and ChatGPT.
Click any slide to view it full size. Client names are removed.
Brand partnerships and UGC
Videos I made on my own TikTok for brands. Creating content myself shows me firsthand what makes people stop scrolling.
Why it worked: It captures the true energy and experience of Forbidden Kingdom and leads with emotion, so viewers feel what it's like to be there.
Why it worked: I opened with enthusiasm and a hook that I had a lot to say about the product, which made people want to hear more. Later, I shared the problems I'd had with other hydration packs and showed how Raverunner fixed them, so the review felt genuine.